The effect of the employer brand on performance and an investigation in Anadolu Isuzu otomotiv company

Employer Brand has become the strongest area among companies in the field of building brand power today. As of today, the employer brand has become the most important area where companies need to invest and work in order to stand out among other companies in the field of competition. For these reasons, it has been a subject that has been researched by many companies or institutions. In order for companies to remain strong in a competitive environment, employer brand studies have an important role in attracting talented and experienced employees to the company and in increasing the employee loyalty of the experienced and talented employees within the company. Employer Branding work or practices is an important tool in influencing potential candidates of the company, it is now known that a company first researches employer branding studies through social media in potential candidates. The aim of this thesis study is to investigate the effect of employer brand, which enables the company to stand out among other companies, on employer attractiveness and recruitment in the field of talent management in the challenging competitive environment we are in.