Public relations and their interactions in public relations and private sector with an comperative approach
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2012
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Advisor: Yrd. Doç. Dr. Feyzullah Ünal
Abstract (EN)
In todays?s globalizing world process where the understanding of public administration resembles to the business management approach, the creation of the corporate image for private and public instutitions and non-governmental organizations by determinig of various strategies in the face of emerging trends, ensuring the communication with target group by way of public relations department and firms is as important as production and service process.The aim of this study by name ?The Public Relations And Their İnteractions In Public Relations And Private Sector With And Comperative Approach? is to reveal how understood of public relations in public management, private sector and non-governmental organizations with a comparative approach. In introductory chapter of the study, the definition of public relations both in public administration and in private sector, and the basic information about public relations are given. Later, in public relations, occurring problems in the organization and implementation of public administration and private sector, solution suggestions and implementation examples are included. The study has been completed with the result.Keywords: Public Relations, Target Audience, Public Sector, Private Sector, Civil Society.
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Ömer Taşçatan
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Ömer Taşçatan (Master Thesis). Public relations and their interactions in public relations and private sector with an comperative approach, 2012, Kütahya Dumlupınar University.
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