City rural teenage male individuals's socio cultural environment's effect on their clothing style

Clothing is the basic tool that reflects personality of people which we can defined as the body language of individuals and the make up of this language. Clothing is the reflection of individual?s communal, social and cultural values and people?s manifastation in their struggle of existance in life. On the other hand, developing technology, re-shaping of social values and communal change effects the clothing choices of the society and and leads the perspective and desires of especially young individuals in society. In our society which we experience unstopable transmigrations to developing and growing cities, people are changing socially and culturally and as a result of this change, they catch the current cultur level or they develop their own sub culture. İn this study, Adoloscent boys?s clothing style which has been effected by the socio-culturel environment they live and the clothing style that they have developed as a result of the elements that they are effected by is analyzed of the basis of the questionare result which have been done among adolescent boys living in Sarıyer, İstanbul.