Effect of personality traits on tourist satisfaction and loyalty: A research in hotel businesses

Researching is checking the personalty of the guest's, also seeing the difference in between customer satisfaction and loyalty. Thus, related scanning is determined as well as hypotheses. Related to purpose of the research Alanya destination has ben chosen with it's all tourism positiveness and richness considered. All the information is collected from customer surveys. In addition, 432 surveys are applied from the destination of Alanya hotel guests. Furthermore, only 408 surveys has been found helpful related to analyzes. All this data is collected by using statistics app. In conclusion, the characteristics opennes, concientiousness, extraversion, agreeableness and neuroticism are understandably determined with customer satisfaction. In the end neurotic and extrovert characteristics has determined a meaningful loyalty. Finally, those features above and controlled demographic variables are determined and recommendations has been given at the end of survey. Conscientiousnness, agreeableness, openness characteristic was mostly depending on gender of the person. However, openness, agreeableness and conscientiousness was depending on age of the person. Whereas, openness and neuroticism characteristic was showing differences on the nationality of the person. Also, it has been determined that tourists whom had neuroticism characteristics was mostly married people. Furthermore, people that had neuroticism and compatibility characteristics was mostly well educated ones. In addition, conscientiousness, neuroticism and agreeableness characteristics to their incomes, openness, conscientiousness, extraversion and agreeableness to their length of vacation period. Openness, neuroticism, conscientiousness extraversion and agreeableness characteristics to their purposeof the vacation. Lastly, with all the information in hand, suggestions has been given to surveyors at the end of the survey. Keywords: Alanya destination, Hotels, Personality, Customer satisfaction, Customer loyalty