Analysis of red award-winning vehicle advertisements in the context of semiotics
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Abstract (EN)
Effective advertising is a much talked about and expected form of communication. Advertising is now an indispensable phenomenon for both manufacturing companies and accommodation. Many solutions, such as an increasing competitive pressure according to the expectations of the producer enterprises, the impossibility of communicating directly with the manager, the persuasion of the judiciary to ensure the preference of the produced goods or services, are largely obtained from advertising. Advertising as a cultural text uses metaphors, cartoons, humor and music, which are popular elements. In our age, photographic images have surrounded people like a net. Any of you who are faced with one or more of these images wherever we are. An average of 60% of any illustrated design we see is viewed by millions of people, by devoting images that have been resolved with photographic examples. This photo-merging, advertising and management concepts are covered in detail; Semiotic analyzes of advertisement designs produced using manipulation were made.
Author
Fatih Kabakcı
Institution
How to Cite
Fatih Kabakcı (Master Thesis). Analysis of red award-winning vehicle advertisements in the context of semiotics, 2023, Necmettin Erbakan University.
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