Kültürel miras yönetimi ve sürdürülebilir turizmin geliştirilmesinde yakınsama oluşturma: Bergama, Türkiye vaka analizi

This study explores how the concept of sustainability can be applied to tourism development at cultural heritage sites in Turkey. First, the international origins of sustainable tourism development are examined, before addressing the growth of Turkey?s tourism industry as part of its economic development strategy. Interviews with practitioners in sustainable tourism development are used to show how sustainability objectives can be reconciled with ambitious plans to expand tourism in Turkey. These interviews are analyzed in order to understand how practitioners perceive and address cultural heritage. It is concluded that sustainable tourism practitioners would be interested in partnering with heritage managers on education and outreach projects to promote heritage awareness, and cultural tourism in Turkey is evolving into a high-end, niche market with specialized tour operators. These findings are taken into account in a case study of Bergama (ancient Pergamon). Recommendations are made for how to foster sustainable tourism development there, while building community stewardship of its archaeological and architectural assets. This study suggests that the first steps towards aligning tourism and heritage management at Bergama will require improving the visitor experience at the archaeological sites, investing in the local infrastructure and workforce for tourism, and broadening the role of community members in tourism development.