The effect of coaching on job satisfaction, organizational commitment and organizational communication-an empirical studies

The management of the organizations of today's dynamic world has become too sophisticated to attain success through conventional methods. Success is more and more becoming synonymous with creativity and development. Hence, institutions are adopting "people-oriented" management models instead of using traditional methods in management. With this approach, coaching is a model recently taking the first place within the organizational life. Through the coaching approach, its positive effects on the institutions and their staff, the way the managerial coaching skills are perceived by employees, the effects of coaching practic es on job satisfaction, organizational commitment and communication have been put forward in the study conducted for 986 sales consultant employed in the leading companies of IT sector. Based on the main hypothesis that coaching skill of the company manag ers, who, involve coaching practices in their education programs, are found to be much more developed compared to other company managers who do not involve such practices in their programs and that it will also positively affect the employee's attitude, this argument is supported by the results obtained. The fact that it is determined that the coach practices has influenced job satisfaction particularly over emotional commitment and that communication level in the organization having coaching practices is comparatively higher than organizations where coaching practices are not available demonstrates the contributive and positive effects of coaching on employees' communication levels. In the light of obtained data, the results of the research have been discus sed and some certain suggestions are offered to managers and academicians to do a study on the subject.