The use of social media in health management in the context of corporate communication: The sample of Tekirdağ

Institutions communicate with internal and external stakeholders using various to carry out their organizational activities. With the developing technology, internet-based websites and social media tools have become new communication channels for institutions. Social media provides ease of communication for people independent of time and place. Social media tools have come to the fore more than other communication tools because thet facilitate mutual communication. Social media, which is used in all areas of our daily life, is also usedby institutions providing health services for various purposes in the health sector. With this study, the importance and place of social media in corporate communication activities has been tried to be explained. In the study, Instagrqm and Facebook accounts of five hospitals providing health services in Tekirdağ province were examined. To examine the hospitals selected as the sample in terms of corporate communication, their posts on their social media accounts were subjected to content analysis. It is concluded that the syudies about this topic are significant because the contents shared by institutions affect the health level of individuals and society.