The sports sponsorship effect on the corporate image: Turkish Airlines

Sponsorship, which is one of the new methods that come to fruition in the field of public relations with changing technology, has emerged as one of the methods that enterprises use to promote themselves in various fields such as sports, arts and politics. In this sense, big corporations around the world support sponsorships, organizations, clubs and athletes around the world, and at the same time they advertise their reputation and awareness through this support. THY, which has undertaken various sponsorships in the field of sports, has especially come to a great distance in recent years. THY, which spoke about its sponsorships with its sponsorships, has been evaluated as having an impact on the corporate image of these sponsors, and it has been achieved that the sponsorship is an activity involving causality in terms of visual identity, corporate communication and quality factors.