An implementation on the factors that affect the choice of insurance companies by institutional customer

Institutional customers make their decisions on purchasing by depending on various factors. This is also valid when they decide to select insurance company when they need to buy insurance service. It is essential to know much about these factors and their effects to choose a company not only for the insurance sector which has an implicit developing potential, but also for the economy of a nation.This study examines the factors of purchasing selection both to guide the institutional customers in their insurance service selection and to provide information regarding the points that other institutional insurance service buyers focus on knowingly.Qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as ?confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies?, as well as ?the familarity, availability, having a detailed information about policy, image and status of the sales representative?.