Role of institutional communication in participation of internal stakeholders in institutional governance

The concepts of institutional governance, institutional communication and internal stakeholders have been gaining popularity day by day. Operating in an efficient and unique manner may not be deemed adequate for the institutions to maintain a long life cycle and a proper interaction with the internal stakeholders. Any institution may define its function and structure in a proper way and may be entitled as "a continuously learning organization equipped with innovative perspective" upon adopting institutional governance principles in institutional culture and reframing definitions of positions accordingly. Institutions are clearly affected by globalization today when world may be defined as a global village, thus, they have to survive attaining minimal loss and maximum profit principle which can be maintained through dynamic and strategic institutional communication activities along with interactive interaction with internal stakeholders as internal stakeholders may be defined as basic assets from elementary governance principles. An institution which could not maintain internal stakeholder satisfaction and loyalty may be deemed to fail to adopt institutional governance and communication principles. This dissertation entitled "Role of Institutional Communication in Participation of Internal Stakeholders in Institutional Governance" covers fieldwork of in-depth interviews with six employees recruited by X in İstanbul. A total of 21 in-depth interview forms structured on 4 topics for each has been formed for interviewing purposes. The aim of the research is to analyze attitude of X towards concepts of institutional governance, institutional communication and internal stakeholder, thus, the title of the dissertation may be deemed to represent the main research question. Institutional governance may be defined as a communicational management process to attain an institutional structure of constinuous learning which is apt to develop, to take and manage the risks. The abovementioned management process may be developed through institutional communication activities and participation of internal stakeholders. This dissertation aims to trace institutional communication in X in İstanbul, thus, a number of semi-structure interview forms has been formed for this purpose and these forms has been distributed to the interviewees. Institutional activities and institution-employee interaction in X has been observed and inspected. Data gathered has been analyzed and interpreted through content analysis method. The findings of the research imply that institutional communication is not adopted in a complete manner within the system, thus, it can not be operated efficiently in governance and internal stakeholders can not participate in institutional communication in a proper way. Findings has been discussed in conclusion and further recommendations chapter in detail. Key Words: Corporate Governance, Governance, Corporate Communication, Internal Stakeholder.