The effect of brand awareness on brand image and trust, a survey research on consumers
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Abstract (EN)
The importance of achieving brand awareness, image and brand trust has been increasing in rapid developing markets.The brands should exactly execute, develop these factors and achieve sustainability for competitive advantage.The purpose of this study is to investigate the relationships among brand awareness and brand image and brand trust and in this framework to find out the research findigs via survey researchAccording to the results,there are meaningful relationships among brand awareness, brand image and brand trust. Brand awareness affects the brand trust positively.
Author
Oğuz Cengiz
Institution
How to Cite
Oğuz Cengiz (Master Thesis). The effect of brand awareness on brand image and trust, a survey research on consumers, 2016, İstanbul Beykent University.
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