The importance of culinary tourism in destination marketing

The purpose of the research is to detect the effects of culinary tourism to destination marketing on the basis of Kuşadası sample as taking the opinions of tourists into consideration related with it. General scanning method was used in the research., questions for the demographic characteristics of tourists are in the first part of the survey. As a scale, with a study done in South Africa (Rand and Heath 2006) and published in the Journal of Tourism Management(Okumuş Fevzi, Okumuş Bendegül ve Mckercher 2005) which is prepared on the effectiveness of Turkish cuisine of a scale consisting of 15 questions was used as "measuring the inventory?.The tourists who came to Kuşadası province in date of August - October 2010 form the population of the research. 232 tourists, selected among the population through random sampling method, form the sample of the research. The data were collected from these tourists through questionnaire method and evaluated by means of SPSS 15 program.Analyzing the answers of the participants, generally the Turkish Cuisine has emerged but to examined the factors to prefer Kuşadası, factor of social life that has emerged as a result of the first order.Key Words: Tourist, Destination Marketing, Turkish Culinary, Culinary Tourism