Opinions of secondary school students' about communicative role of visual design perception in the consumption on the internet (Elazıg sample)

Today, it is observed that the rate of Internet usage increases with the internet?s growing. Raise of the internet usage causes new web environments and brings enrichment of these new areas gradually. In this respect especially the visuals and design elements used on the internet have great importance.With the expansion of internet and transformation into a mass communication device, new application areas have been born. One of these is the web environments depend on personal sharing. With the increasingly widespread use of the Internet, Social networks have an important place on the web area. The shares in these networks often based on visual elements and graphical elements connected to the people who put forward the needs and perceptions of use. Usage of these visual materials by individuals and impacts of the Internet usage is the main subject of research.I this study it has been searched the secondary school students' Internet consumption and the perceptions of communicative visual design materials used on web. In this study, attitude and perception of internet based visual elements on secondary school students are discussed. The presentation of the visuals and the design of the visual elements produced on internet, have a significant impact on the target audience. Generating these effects with right ways depends on interpreting the parameters about attitudes and perceptions. Study aims to determine these parameters and the effects of the visual design elements on individuals Internet usage. In this study, the survey technique is used to determine the impact of the images used in the web environment on students.Keywords: Internet, Visual Design, Perception, Communication