A case study on factor of advertising slogan: The case of number porting mobile phone operators
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Abstract (EN)
From the consumer buying behavior, and society within the framework of the ads are known to have an important role in social life. Although cases of human existence until ad has a history stretching, particularly in the style of industrialization and technological developments in production and management has become an industry conversion observed advertising. In this study the role of the ad slogans of GSM operators on consumer behaviour will be addressed.Keywords: Consumer, Consumption, Advertising, Slogan, GSM Operators.
Author
Mehmed Demirel
How to Cite
Mehmed Demirel (Master Thesis). A case study on factor of advertising slogan: The case of number porting mobile phone operators, 2012, Fırat University.
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