The relative importance of quality factors in mobile banking applications
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Abstract (EN)
The aim of this study is to determine the relative importance of mobile banking applications quality factors for the users in Turkey.Forthis purpose, data were collected from 150 users of mobile banking applications. A questionnaire was used to collect the data. The collected data were analyzed using One-Way Analysis of Variance (ANOVA) and Analytic Hierarchy Process methods.As a result of analyses, it was found out that functionality is the most important quality factor, followed in order by content, customer service and interface design.
Author
Arzu Akşahin
Institution
How to Cite
Arzu Akşahin (Master Thesis). The relative importance of quality factors in mobile banking applications, 2016, Gaziantep University.
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