Evaluation of factors affecting restaurant selection according to customers' demographic characteristics

In addition to meeting the eating and drinking needs of people in developing and changing societies, socializing, being together, getting to know different cultures and discovering new foods are among the features that restaurant businesses should consider. The change in working conditions in Turkey and the entry of women into working life have led to changes in eating and drinking habits. There are developments and changes in the economic, social and cultural structures of people and as a result of these changes, new life styles have emerged. These changes have a significant impact on people's living conditions, food choices and consumption. With industrialization and urbanization, the hard work of family members has been instrumental in the progress of restaurant management. There are many factors that influence customers' choice of restaurant. In the study on the evaluation of the factors affecting restaurant selection according to the demographic characteristics of the customers, it was aimed to reveal whether the factors affecting the selection of the restaurant differed in the selection of the restaurant according to the demographic characteristics of the customers. The survey technique was used as a data collection tool. The questionnaire contains questions that will allow determining descriptive characteristics such as age, gender, education level, income, as well as questions asked to determine the frequency of customers going to the restaurant, the reasons and the people they go to restaurants with, a scale consisting of items was used to determine customers' restaurant choices. The scale was developed by Cullen (2004), Choi and Zhau (2010), Harrington et al. (2011) and Alonso et al. (2013) made use of the studies that have been done previously by (2013). Within the scope of the study, a survey was conducted with 416 people. The study consists of four parts. In the first part, eating out behavior, purchasing decision process, factors affecting the purchasing decision process are discussed. In the second part, factors such as atmosphere, price, variety of menus, food and quality of restaurants are discussed. In the third part of the study, the problem of the research, the purpose and scope of the research, the importance of the research, the universe and sampling of the research, the data collection method, the pilot study, the literature review, hypotheses, assumptions and limitations of the study and the conclusions and suggestions in the fourth part are included in the bibliography