Importance of innovation in health services marketing an aplication in hospitals that activity in Malatya

New technologies, goverment regulations and global market conditions on the one hand while increasing productivity and compliance cost, on the other hand both public and private sectors faced the with necessity to meet the needs of employees and custumers the right place and time so organizations need to develop new products or differentiate service offerings.Recently, increasing importance of marketing in professional services, marketing of health services brought the serious developments. Health care organizations should be continued marketing and innovation activities in with coordination.to achieve growth with profitable, based on innovation, continious and targeted differentiation.In this study, to investigate what is equally impotant the size of the innovation pratices of hospital marketing of health services provided, the benefits of corporate sense and the factors that prevent innovation practices the public and private hospitals operating in Malatya, so that by applying the survey data were collected through face-to-face interview. The collected data using and by creating data sets, the information preseted in the tables and the evaluated results.Key Words; Health Services, Marketing, İnnovation.