The effect of internal marketing and corporate reputation on employee job satisfaction and organizational commitment in the health sector

In a service delivery environment where competition is high, it is necessary for health managers to use strategic management policies in order to be different from their competitors in their management practices. In this context, the effects of internal marketing and corporate reputation on employees' organizational commitment and job satisfaction were examined. On the other hand, it has been empirically tested whether job satisfaction has a mediating role in the effect of internal marketing and corporate reputation on commitment. By following the related literature, the concepts of corporate reputation, internal marketing, job satisfaction and organizational commitment; It has been examined within the scope of Conservation of Resources Theory and Social Identity Theory. Multiple regression analysis was applied to determine the relationship between the independent variables of the study and to test the mediation effect of job satisfaction on these variables. This work; It has been shown that internal marketing and corporate reputation have a direct positive effect on job satisfaction, and internal marketing and corporate reputation have a direct positive effect on organizational commitment. On the other hand, the hypothesis that job satisfaction has a partial mediating role in the effect of internal marketing and corporate reputation on organizational commitment was partially supported.