Using children as commodities on social media: A study on Instamoms

Growing and prevailing communication Technologies nawadays have diversified the ways of communication and attaining information.Mass media tools not only serve as a means of communication but also they meet the various needs of its users and they have become paltform which provide a virtual living space fort them. Social media is the most crucial of these virtual spaces and it brings about different problems along with itself.These problems are transiition of privacy, digital labour and explaitation of user generrated content in social media. İn this thesis, social media tool Instagram, which is an important and indispensable part of dail life, has been chosen as the subject matter.Whith analysis of thorough interviews made with 13 Instagram phenomenon mansin Instaman what ınstamams tendencies are have been stated.Follow this way, it has become evident that these Instamans have put this platform in an important position which meets the needs varying from socializing to getting information of our user-moms. Shoring content with thousands of followers on this platform does not bring about a problem of privacy among these user moms.Hhough user-moms consider their own user-generated content with result of digital labor on Instgram as an asset, they have not yet taken a satisfactory financial reward.