Social media recruitment process impact role of İstanbul a European Region and applications in the retail sector

Technological change, particularly their impact on personal and business lives of changes in information technology is increasing day by day. Business life has become a growing impact of technological development in the field of human resources management, one of the areas where the effect is intense social media. Expressed as social media Facebook, Twitter, LinkedIn, Instagram, has led to Google Plus as applications, especially human resource management to address the reconstruction of unit recruitment process and rethink recruitment strategies. In recent years the demographic structure of our world is a fact that both countries had the right to change the structure growing Generation Y employees in the population. Therefore, in order to find the right candidate with the business and human resource managers need to actively use social media extensively where this generation. For this purpose, and importance of social media have been examined in both social media's role on the recruitment process and human resource management has tried to reveal the impact and issues a detailed way with the research. Keywords: Social media, recruitment, facebook, linkedIn.