Loan products preferences of commercial customers

Growth of SMEs and commercial companies in Turkey and the World are great importance for the country economy. These firms should have adequate and accurate financial support to survive in all circumstances, the continuous growth in order to increase their contribution to the economy, be achieved in intense competition environment and develop themselves. Concepts of Bank and banking, definition, functions of credit, the causes of the economic units needs funds, general descriptive information about credit institutions and detailed theoretical knowledge about commercial loan products offered to commercial customers are presented under this study. Similar studies emerged in detailed literature studies on the subject of the thesis are described. In empirical section of this study, relation model was used to understand the preferences of commercial loan products for customers which had been working with commercial banks and using commercial bank credits. The survey method used to collect data. It has benefited from the Responses of 200 customers of G Bank, which is name in research of located in the European side in İstanbul city and as a major of Turkey. There were what were or could be the differences of presented perceived by customers bank loans of the results to offer the companies and some suggestions how to solve the problem in the both the customer and the bank side in content of study.