Marketing tourist destination and a field application

ABSTRACT People can be atracted to tourism by destination and this depends on its attraction power. And, a sustainable, developed and efficently demanded destination depends on how much it uses the contemporary marketing. In this term, destination marketing is a very important management tool. An efficent marketing must be implicated to preserve and develop a destination besides to make it benefit enough from toursim. One of the major issue of destination is lack of a marketing program which is planned and organized. Thus, destinations must move from the marketing concept that is being leaded by government and is focusing on the image of country to marketing concept that is highlightening the local motives fitting destination's features. In this study, first of all tourist destination concept is explained and than how destination will benefit from contemporary marketing to get enough share from tourism activities is researched. The study consists of three chapters. First chapter discusses improvement of world and Turkish tourism, marketing in tourism and destination concept. In the second chapter the work which must be done in terms of improvement and effective marketing of destinations is being evaluated. And the last chapter covers a survey carried out in Gallipoli Battle Field. Regarding the situation of destination marketing, the issues and efforts to prevent issues in Turkey, what can be done to make destination marketing effective and improved is discussed and the soluation of issues are proposed. vi