Product placement in public relations samples with Turkish comedy films

The development of technology, increasing the competition between the companies, however, with the proliferation of communication media advertisers and companies to market their products, create a positive image in the eyes of consumers the different ways to search. Rise of the cost of traditional advertising, automated consumer and the consumer's day-long media exposure to the message product has increased the importance of putting. Placing the product advantages are realized by companies from day to day varılmaya is an important sector in its own right started to product placement has become. In this study, the product placement applications-intensive, successful comedy example of Turkish cinema "Pek Yakında" and "Ali Baba ve 7 Cüceler" films is discussed. These films are explored in the method of content analysis. In the study, placing products in movies how is applied and how to use of the products.