Holografic animation application based on horse consept and image in Turkish culture

Horse is a living being that has a great importance in our culture and geography, and it should not be considered merely as an animal. There are horses associated by their owners in myths and tales. It has been mentioned that these beings have certain powers. In our tales, there are horses that can fly, talk, be guide, and show heroism.In myths and tales, Köroğlu has a white stallion, and it is said that it either came out of water or it was raised in a cave that never caught the sun until it turned white. Battal Gazi has a horse called Aşkar. Aşkar is also said to have been raised in a place that never caught the sun for days. Many horses are mentioned in the epic of Manas, as well. The horse is used in shamanic ceremonies. It is symbolized both as a sacrificial animal to the Tengri, and as a vehicle that carries spirits to the sky. It is seen as one of the symbols of the Sky God in Turkish culture. In the Turkish shamanist belief, the belief that the shaman can go to the underworld or to the sky with the help of a horse has made the horse a symbol of death. In the myths, epics and stories about horses, it is the owner's close friend, the victory partner in the wars, and the sacred being. The horse also symbolized the water element as the most valuable asset of the hero in Turkish mythology.The legends about the horses that live in the river from the sea and that come out of the water originate from this symbolism. In a different horse depiction, horses are with legendary celestial wings. Like in the Greek mythology, they were thought of with wings. While the horse has such a place in Turkish culture and has been the subject of myths, it is aimed to reveal this image based on the myths, to introduce the culture and to apply it by considering aesthetic values with the help of today's technology and programs. Therefore, in this research, it was planned to make an interactive application on the effects of the animatic hologram application on the audience and its use in the field of advertising with contemporary illustrations based on horse images in our culture. Keywords: Acoustics, harmony, expressionism, gravure, op art, glazing