Public relations (PR) management used by Turkish textile companies in the Russia market; before and after economic sanctions (2022-2024)

This study examines the public relations (PR) management strategies of Turkish textile companies in the Russian market, focusing on the periods before and after the imposition of economic sanctions. By assessing the impact of these sanctions and changes in trade policy, the research aims to provide a comprehensive analysis of how these companies have adapted their PR strategies in a changing economic and political environment. The research adopts both qualitative and quantitative methodologies, including data analysis, interviews with representatives from Turkish textile companies and public relations professionals, and a review of market reports and current literature. The aim is to understand and evaluate the effectiveness of the public relations strategies used by these companies in response to changing challenges. The first section discusses the concept of exports, their economic importance and role in economic growth. Different types of exports, including direct and indirect exports, as well as various export marketing strategies and future trends are examined. The second section discusses the concept of public relations, its functions and principles, its history and different models of public relations. The role of public relations in exports and future trends are also discussed. The third chapter presents the main qualitative and quantitative research study analyzing the public relations management strategies used by Turkish textile companies in the Russian market before and after the embargo. Data analysis, survey results, interviews with industry representatives and public relations experts provide a comprehensive perspective on the challenges faced and strategies used.