The marketing of ecological agriculture products in Turkey and the application made in rapunzel Ltd. company

Ill ABSTRACT THE MARKETING OF ECOLOGICAL AGRICULTURE PRODUCTS IN TURKEY AND THE APPLICATION MADE IN RAPUNZEL LTD. COMPANY Eren ÇA?DAŞ Departmat of Business Administration Anadolu University, Institue of Social Sciences, September 2003 Advisor : Prof.Dr. Necdet TİMUR Ecological agriculture is an alternative agriculture method which is for protecting the environment is able to protect agricultural environment pollution and is able to remove the negative effects of chemicals on the people. Today there are two important matters considered by all the countries on the world the healty of the consumers and environment problems. An important problem effecting the health of consumers and environment is conventional agriculture and its products in which chemical substances are used. The use of ecological agriculture has had a great importance against increasing negative effects of conventional agriculture and its producsts. After the demands of consumers and environment organisations in developed countries, the demand of ecological products has increased, ecological agriculture has been used and ecological product markets have existed. As a result, ecological agriculture applications have been used by foreign firms in our country and now ecological product types, which are produced, are determined according to the demands of foreign markets. In recent years, the demand of Turkish people on healty and protective foods has provided the possibility of forming home market on ecological agriculture products. There is no possibility of producing the ecological agriculture products first and marketing them later. The types demanded are produced in demanded amounts and on some certain conditions. The purchasing potential of ecological agriculture products, which are grown as a result of this system in production exportation and home market is determinedby the demand of the purchasing markets. That the Turkish people is informed on the ecological agriculture products and that the demand determined in the result will both reveal the marketing possibilities of these products in home market and will provide the information which motivate the works of making a home market for these products.