Pistachio production in Turkey marketing, problems and solutions

In the study, sectoral reports, academic studies, and non-governmental organizations operating in this field were scanned at the regional, national and international level. The results of the literature review were first evaluated among national and international data and statistics, and the findings were revealed, and the report of the study was created in the light of these data to reflect the current regional and national situations. It has been mentioned what kind of work will be done in order to support their livelihood by making necessary and on-site incentives in terms of pistachio production, which is grown by the people of the region residing in the Southeastern Anatolia region. In addition, the importance of how to make investments in the regional and global market and how it is necessary to continue the studies on trademark and registration procedures has been emphasized by observing peanuts from a wide window in the world and in our country. It was underlined that it would be beneficial to organize training and seminar activities to raise the awareness of the farmers producing pistachio in a wider scope, and that it is important to provide the necessary support by many government institutions and organizations in a timely manner in order to ensure that this promising plant can become a brand in local development and worldwide. In addition to the fact that peanuts are only sold as nuts, the benefits of peanuts in our country and in the world are mentioned in many different areas, and the importance of promoting it in the global market is emphasized in which areas it is used. It has been explained that an agricultural approach that does not care about research and development investments, does not have an innovative mission and vision, and does not have a promising future, cannot go a long way. It has been explained that it is wrong to protect elite companies that do not have a promising future in our country, and that it would be a better way to carry out studies on embracing and supporting entrepreneurs who will be much more beneficial in the future. In addition, the problems that can be encountered in the production and marketing of peanuts and the solutions sought for them are also included. In the light of these studies, it has been concluded that when the problems such as government support and incentives, irrigation opportunities and the importance of irrigation, training and certification, seedling production, the importance of rootstock pistachios, garden facilities and branding are overcome, they will switch to advanced pistachio cultivation. Key Words: Agriculture, Pistachio, Production, Marketing, Problems and Solutions.