Evaluation of social media usage of Turkey's most reputable companies in the context of corporate reputation management

Human beings see the values and attributes given to them for centuries as important, and in line with this thought, they always strive to be remembered successfully and well. In particular, they use the titles they have gained to gain fame in the society they live in and to strengthen their ties with the society. This situation also applies to businesses in the private or public sector over time, and the positive values they have gained as a company are becoming more important day by day. However, the globalization and growth of corporate companies has also brought with it some innovations and it has been necessary to plan various communication strategies in order to protect corporate reputation values. At this point, social media tools are at the forefront of the channels that gain importance. Social media tools, also referred to as new media tools, have their own characteristics, use, risks and effects. In this context, ten businesses and social media accounts that are at a high level in terms of corporate reputation will be examined within the framework of certain criteria. At the same time, it is aimed to compare these five businesses with those with low corporate reputation. Keywords: Reputation, Corporate Reputation, New Media, Social Media