The image of the Kazakhstan in the world tourism market: The last, nowdays and next

The World Tourism Marketing shows influences of globalization related with tourism system. The World Tourism Marketing is an action that brings tourists to producers of touristic products and services direct or throw the travel agencies and tour operators. In the World Tourism Marketing there are countries, which are in competition for their powerful image. The image of country is a tourist?s view of opinions and aspects about a country.In this study were investigated Kazakhstan?s touristic potential and image. The Turkey market was been selected, while the World Tourism Marketing was being investigated. The opinions of travel agencies about Kazakhstan?s image were being studied as marketers? aspects. The questionnaire study was applied to travel agencies, which is located in Turkey and become members of TURSAB (The Association of Turkey travel agencies). The data were gathered by questionnaire and SPSS 17.0 for Windows was utilized to analyze the data of the survey and frequency distribution, factor, correlation and One Way ANOVA were used. The results were interpreted through the information in literature research.