An investigation on shopping behaviors and shopping satisfaction levels of Iran tourists visiting Van

Turkey in recent years, especially in the context of high rates of shopping tourism by Iranian tourists are preferred. Shopping exhibiting quite diversity in Turkey, has very affordable compared to many other countries. For this reason, shopping tourism attracts great attention. This interest is especially observed in border cities. Iran, Syria, Turkey has borders with Iraq and shopping as well as many tourists come for touristic purposes. This study was carried out to measure the shopping behavior and satisfaction levels of Iranian tourists who prefer Van in the scope of shopping tourism. A face-to-face survey method was applied for "A Study on Determining the Shopping Behavior and Shopping Satisfaction Levels of Iranian Tourists Visiting Van". In this study, which measures Shopping Behavior and Satisfaction, the scale developed by Çoban for Ayvalık in 2013 was adapted to the city of Van. In this study, in which the satisfaction levels of the participants were evaluated with the analyzes made within the scope of the study, it was seen that similar results were obtained with the general literature. Within the scope of the study; Shopping behavior of Iranian tourists; How is it shaped according to the product groups, business types, shopping budget and who is shopping for? Findings for the problem statement; In the shopping product groups made by the participants, it was determined that the garment product group was in the top priority with 89.3%. When the choice of business types is analyzed, it is concluded that the number of shopping malls is in the first place with 79.4%, the rate of those who think to spend less than 2 million divisions as shopping budget is in the first place with 55.7% and when the purchases are made for them, it is concluded that they are doing it primarily for them with 82%. Another problem statement of the research; Do the satisfaction levels of Iranian tourists (General Satisfaction, Shop Properties, Personnel and Product Features) differ according to demographic characteristics? The results obtained for the hypotheses and sub-dimensions created for the stated problem statement: While the Satisfaction Level from the Personnel shows significant difference by gender; There is no significant difference according to General Satisfaction, Shop Properties and Product Features. When the Satisfaction Level is evaluated according to the Civil Status; It only differs significantly in married participants under the heading Shop Features. When Satisfaction Levels are evaluated according to Age factor; no significant difference was found. Satisfaction Level According to the education level; While there was a significant difference in terms of General Satisfaction, Shop Properties, Personnel and Product Features, when the Satisfaction Level was evaluated according to the Profession, it was seen that there was a significant difference only from the Personnel. When the Satisfaction Level of the Visitors is evaluated according to the Income Status; General Satisfaction level, Shop Properties, Personnel and Product Properties were found to differ significantly. Keywords: Shopping Behavior, Shopping Satisfaction, Iran, Tourist, Van