The usage habits and motivations of social media live broadcast devices as new communication medium

In this study, the live broadcast features of Facebook, Periscope, Youtube and Instagram, which are composed of video-based content and the sense of live broadcast usage at social media users have beenstudied. While studying the sense of live broadcast at social media, the 'Uses and Gratification Approach' has been used as a base. Within the frame of this approach, the intended uses and satiationsofsocial media live broadcast devices have been revealed. In the study, by scrutinizing the history of communication researches, the 'Uses and Gratification Approach'has been explained and the features of social media as well as those of social media live broadcast devices have been described. The use of social media live broadcast devices, why they are preferred and the issue of live broadcast through four live broadcast applications have been studied. To learn for what reasons the students at the faculty of communication at Usak University use the social media live broadcast devices and to evaluate what their satisfaction these devices fulfil, survey study was conducted with 406 students. The main aim of this study is to reveal the reasons for use of social media live broadcast devices and the satiations which the users achieve from that use. Keywords: New Media, Social Media, Live Broadcast App, Uses and Gratification Approach, Communication Science