Evaluation of green marketing and consumers 'guidelines for green products

Capacity of ecological systems has not met the increase of production and consumption activities and thus the humanity came across an environmental crisis that threatens the world. Consequently organizations have to measure effects of their activities and products on the environment and they have to work for reduce these effects. On the other hand, while consumers satisfy their personal requirements in the purchase activities, they have to consider the damage to environment. Communities can perform development effort that they need by conscious and systematically working, without destruction the environment. Green marketing is the process by which businesses produce, label, distribute, and/or seli goods and services to consumers (green consumers) who prefer purchasing products that are generated in a more environmentally responsible manner. Businesses that follow this process have put philosophy of environment protection in their corporate culture. As will be understood above defınition, green marketing activities are put into practice by organizations and achievement in these activities is direct proportional with consumer's environmentally conscious. VVhile eco-conscious is top level in advanced economies, in underdeveloped communities person's priority is not environmental sensitive, their priority is meet basis requirements. For the green marketing is become widespread, firstly ecologically conscious must be instill into consumer in underdeveloped and developing countries, and than organizations must be orient toward this direction.