Importance of packaging decision in green marketing and a survey from potable water
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Abstract (EN)
A preserved environment and healthy community is achieved within an environment where consumers are conscious about healthy, clean and safe environment and enterprises support their strategies on the basis of green marketing and environmental sustainability strategies. Such awareness should be raised in order to obtain higher life quality and to protect life quality rights of future generations. Adaptation to the forms and structures required due to the dynamic environmental conditions by the facilities is one of the ways to succeed under instantly changing technological and ever-evolving worldwide conditions. This study covers theoretical information based in-depth analysis over packaging decisions implemented in the framework of green marketing and environmental sustainability understanding and by the facilities, which are acting in packaged potable water sector emerged as an outcome of urbanization, distribution of consumers on the basis of type of package materials and impacts of package materials on human health and the environment.
Author
Gözde Taşdemir
Institution

Galatasaray University
Division of Business Administration
How to Cite
Gözde Taşdemir (Master Thesis). Importance of packaging decision in green marketing and a survey from potable water, 2014, Galatasaray University.
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