Conspicuous sharing process in the food and beverage industry and analysis of factors affecting this process

Food and drink the capitalist system can be symbolized as a sign of prestige, status, with the effect of digitalization. The food and beverage sector is a growing source of income in the world, both due to the physiological needs of individuals and due to conspicuous consumption activities. Relationships between conspicuous consumption, impulsivity and personality types, which are thought to have an effect on the conspicuous sharing behavior, were examined in order to enable the sector to carry out marketing activities more effectively. In the study, the survey method was used as a data collection technique within the scope of quantitative research design. 413 people across Turkey, with easy sampling method pandemic is therefore made online survey. Multiple regression, multiple correlation, t-tests, one-way analysis of variance (ANOVA) tests were conducted with the SPSS 19 package program for analysis. As a result of the study, it was seen that conspicuous consumption and conspicuous consumption repurchase tendency had a significant effect on the conspicuous sharing tendency, whereas impulsive buying tendency did not have a significant effect. The conspicuous sharing tendency did not differ significantly according to the A B personality types.