Content analysis on the lasswell model of Disney cartoon films in 1990s

When it is called cartoon, Walt Disney is the first name that comes to mind especially in the world of children and adults in the 1990s. The production company, Walt Disney Company, is a global company that continues to operate with the cartoons it produces every year, stamped in its production, brand identity and animated film market for many years. 1990s Disney cartoons, especially in the production of animated film production has increased for years. The purpose of the study, perception management of the cinema in the 1990s, Disney cartoons published in Turkey, is how it performs. To this end, the best boxing Disney movies were analyzed based on the Lasswell model. In the content analysis of the films, the narration technique, stress of power, ideological point of view, representation of women and men, scenes of violence and similarity with other Disney films were taken into consideration. One of the most important points that determine the subject and the course of the research is to show how Disney gave its own image and ideology without noticing the audience. Keywords: animation, Disney, perception, 90s, cartoons