Lighting forms in shopping centers and its effect on interior organization: A review on the Beyoglu example

The role of lighting is one of the important needs that have taken place in every period of human history. It is widely used especially for commercial purposes. Proper lighting application is essential to grab the user's attention, display and present the product correctly. In addition to product marketing, the concept of lighting is an important criterion for the comfort of the users and the setting of the place. Purpose of the study is to examine the lighting preferences of these shopping places by examining the importance of lighting in the concepts of shopping and commerce that have existed from the past to the present, and to analyze the lighting preferences of today's shopping places by revealing the differences of the lighting methods in the shopping buildings of the past and today. In this direction the Beyoglu district, Istiklal Street, which has a deep-rooted commercial and cultural history, was preferred to conduct research. In the study firstly the concept of lighting is focused on, and then these two concepts are synthesized by considering the shopping phenomenon. Including the history of the Beyoglu district and Istiklal Street, the shopping venues of the district have been examined considering the lighting preferences. In the final section, the shopping places and buildings on Istiklal Street are discussed together with their lighting preferences, and then the lighting preferences of the two shopping malls in the district are examined and suggestions are made by comparing them with the lighting preferences in the traditional shopping places of the district. Keywords: Shopping centers, Lighting design, Interior design, Beyoglu, Istiklal Street, Shopping Mall