An Analysis of Challenges and Potentials of Destination for Tourists with Disability. Evidence form North Cyprus

The purpose of this study is to explore the challenges and opportunities of accessible tourism (hereafter 'AT') for persons with disabilities and the implications for the development of accessible tourism in the case of North Cyprus. Also, examine the structural relationships between perceived value (PV) and satisfaction, with emphasis on the mediating role of destination image (DI). For data collection, 250 questionnaires were distributed to people with disabilities living in Northern Cyprus. Advanced structural equation modelling techniques (SEM - SmartPLS), linear regressions, ANOVA and t-tests were used to analyses the data in order to investigate the relationships between variables and test the research hypothesis. Our results confirm several important points: First, there are measurable deficits in accessible tourism despite the destination's great potential in terms of attractions and recreational facilities. Secondly our result, support the hypothesis that destination image mediates the relationship between perceived value and satisfaction for people with disabilities. This study provides insights into the needs of people with disabilities and formulates guidelines for adapting and developing this market for destinations that depend on tourism. Last but not least, a cultural orientation approach that educates residents to respect and accept the rights of the disabled population must be adopted.