E-marketing practices in the banking sector participation banks in Elazig province research on clients

In recent years, the rapid changes in information and communication technologies, economic, social and political direction, initiated a multi-dimensional exchange-conversion process, all segments of society, the use of computers is due to age occurs. Globalized economy, competition and the provision of social welfare has gained strategic importance of electronic commerce.Both national and international forums is the concept of electronic trading at the beginning of the most controversial subjects. Currents of change in information and communication technologies and globalization, the development of this concept are important causes of previously unforeseen possibilities to offer. This is one of the sectors of the banking sector. Sector structure as well as the use of electronic channels to create maximum benefit in favor of the bank and the customer is an undeniable fact. Which is directly related to the country's economic and social developments and technological developments in the banking sector, which is close to the speed of this development and changes are required to adapt. İtalya'sında medieval street corners, street stalls, starting with change money banking globalization and the expansion of world trade volume hang outside the borders of the country has led to the emergence of different banking concepts. Taking a portable machine tools in areas with dense branches in the new era of trade services to its customers through the rapid development of technology in the banking sector after 1980, depending on the activities of banks in emerging technologies has led to migrate to electronic channels. Contention is whether a total of four sections, the first section, the definition of the Internet, electronic commerce, definition, development, and conceptual issues in the world and in Turkey tried to explain the place. In the second part, e-marketing, e-marketing methods, the economic impact of e-marketing and e-marketing applications, announced topics, the third section, the definition of banking, bank types, banks, electronic marketing channels, banks, electronic marketing mix elements examined, the final chapter in general practice forms part. Keywords: Electronic Commerce, Electronic Marketing, Internet Marketing Practices, Participation Banks, Electronic Banking