Customer relationship management practices in the banking sector: Las (Romania) city on the banks of a research

With the development of world, this study had dealed with a new philosophy, Customer Relationship Management (CRM) serving immediate needs for companies.Customer Relationship Management (CRM); obtaining customer loyalty by increasing relationship with customers to set up a long term profitable relation with customers and to continue this relation to gain customer loyalty; first customers should be well known, then which kind of goods and how to present them, after that for increasing loyalty, how the connection should be consistently made with the customers. With the use of technology now, it is easier to collect data of customers at the customer touch points. Although in the past,it was difficult to set up one to one relationship with the customers because of cost and timing, now it is possible. The activities of banking sector completely focuses on customer set up, who is citizen and these facts mainly influence the content of citizen, productivity of banking services, activity, increasing of rapidity and reduce of prices. The purpose of this study was to present the new marketing philosophy of customer relationship management appropriable to the banking sector. With this aim,random 241 persons has give answer to our questionnaire and observation. Key words:Customer, Customer Relationship Management, Customer Satisfaction, Banking Sector