The development of the scale of the factors that motivates individuals to entertain and the determination of the entertainment profiles of individuals; Sample Antalya Kaleiçi

The aim of this study is "to develop the scale of the factors that motivates an individual to have fun, to carry out the validity and reliability analysis for Turkish population and to determine the entertainment profiles of the individuals who go to Antalya Kaleiçi to entertain themselves." The main body of this descriptive research consists of the individuals aged 18 and above who come to Antalya Kaleiçi with the purpose of having fun. The sample of the study consists of the individuals aged 18 and above who were at the venues, bars, pubs and taverns in Antalya Kaleiçi between the dates December 1st 2019 and March 12th 2020. In the study, 340 surveys were carried out in total. The survey which was developed in order to collect data between the years 2019 and 2020 were practiced via face-to-face survey method with the individuals aged 18 and above who came to the venues in order to have fun. The survey form which was developed uniquely for this study utilized the questionnaire that consisted of 43 items which seek for the information of the places they went to have fun, the cost they bear, with whom they go, what they do in their leisure times and what motivates them to have fun, in addition to demographic information. The items that motivate the individuals to have fun are presented with 10 factors. These are "The quality of Venue and Product", "The Attractiveness of the Venue", "Socializing", "Ease /Relaxation", "Drawing Attention/ Being Noticed", "The Search for New Things", "Nostalgia", "Keeping Distance from People", "Celebration" and "The Quality of Music and Audio Systems". Result: The individuals who go to entertainment venues prefer the venues according to the factors such as the fact that they had pleasant time at that venue previously, the recommendations of their friends and the outlook of the venue; the more both the personal income and the income of the family increase, the more the amount of the money the individuals spend for entertainment increases; in terms of sex, there is no significant difference between the males and females who prefer Kaleiçi to have fun; Kaleiçi is mostly preferred by the students and youngsters; the older the individuals are and the higher their income is, the higher their expectations of the quality of the venues and their products become; Kaleiçi is mostly preferred in winter, while Konyaaltı and Lara are preferred in summer. Keywords: Entertainment, Validity, Reliability, Recreatio