DoktoraAçık Erişim

Excellence in internal public relations and employee?s perception of Corporate Social Responsibility in the context of UN global compact

2009
0 görüntülenme
0 i̇ndirme
Danışman: Prof. Dr. Ali Atıf Bir

Özet (EN)

When internal public relations, which directs and organizes the formal communication between the organizations and their internal publics and subsequently tries to eliminate the inequality of the information sharing within the organizations, is administered with a perception of excellence; then, it dynamizes the organizations. Since internal public relations plays a significant role in the process of developing the concept of corporate social responsibility (CSR), the fulfillment of those responsibilities, and providing the effective communication, it is a boundary spanner between the management and employee. There are organizations which have a claim of fulfilling their social responsibilities, and which undertake this to their various publics, by means of international CSR agreements. The main objective of this thesis is to question the existence of the relation between the level of excellence in internal public relations and the employee perception of their corporate social responsibility.The universe of the research is the organizations which signed UN Global Compact, as an international attempt of standardization of CSR, from Turkey. The research has been realized in two stages, via surveys. In the first stage general data was collected and the sample size was set. Subsequently, the level of excellence in internal public relations is determined by using generical excellence index and the perception of employee on their organization?s social responsibility is measured, benefiting from four factors. As a result, a reasonable statistical relation between the level of excellence and employee?s perception of social responsibility is not ascertained within the universe.

Yazar

Ayşe Banu Bıçakçı

Bu Yayına Nasıl Atıf Yapılır

Ayşe Banu Bıçakçı (Doctorate thesis). Excellence in internal public relations and employee?s perception of Corporate Social Responsibility in the context of UN global compact, 2009, Anadolu University.

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