Borsa İstanbul'daki bireysel yatırımcıların davranışsal finans kapsamında incelenmesi: Gaziantep örneği

Traditional finance theories accept investors as rationalist. However, behavioral finance argues that individual investors do not make rational financial decisions and that they are affected by their psychologies when they make financial decisions. The main purpose of this study is to investigate investors of Borsa Istanbul that live in Gaziantep within concept of behavioral finance.In accordance with this purpose, the survey has been conducted to investors that live in the city and the behaviors that exhibited by investors while making investment decision have been revealed by the help of T-test, ANOVA and Tukey test test methods. The results of these analyses reveal that individual investors living in Gaziantep are not much rational when they make investment decisions and that they are affected by the psychological factors.