An investigation about factors that affects using mobile phone preference

In this research, factors that affects using mobile phone preference examined by condisering Gazi University, Faculty of Commerce and Tourism. Gazi University, Faculty of Commerce and Tourism student's consititute population of research. Student sample has ben calculated as 338 at 95 percent confidence interval. Data collected by pool and interview questions has been analyzed via programme.As a result of investigation, consumer's sex and personality effects consumer's results for using mobile phone density of using mobile phone preference of uisng services and the time without mobile phone. So, operators and firms that produce mobile phone have to produce campaing, product etc. by in focus at consumer's sex and personality.