The effect of environmental management practice on employees' perception of corporate reputation: A study on national chain hotel employees

In this study, the effect of environmental management activities of national chain hotels on employees ' perception of corporate reputation was examined. In this context, 502 employees were reached and surveyed in thirty-three different resort hotel enterprises operating within the borders of Antalya and Muğla provinces of seventeen different national chain hotel brands. Yamane (2001), the sample formula was used to calculate the sample, as the universe of the study was created by employees of the hotel business, which is a five-star national chain operating within the borders of Antalya and Muğla provinces. The data obtained were analyzed and interpreted using the SPSS (packet Statistics) program during the hypothesis testing process. For both scales, validity and reliability analyses were performed and explanatory and confirmatory factor analysis was applied to test the validity of the model, and then path analysis was performed for hypothesis tests. According to the results, it was determined that the energy/water conservation and recycling dimension of the environmental practices scale positively affects the management quality and reliability dimension of the perceived corporate reputation inventory scale and the product/service and difference dimensions. It has been found that the overall environmental awareness dimension of the environmental practices scale has a positive effect on the management quality and reliability dimension of the perceived corporate reputation inventory scale, as well as the product/service and difference dimensions. It has been determined that the visual external environmental dimension of the environmental practices scale has a positive effect on the management quality and reliability dimension of the corporate reputation inventory scale and the product/service and difference dimensions.