A comparative analysis on voting behavior of generations X, Y, and Z: Ankara case

The number of studies analyzing voting behavior has increased considerably in Turkey in recent years. Especially, the high number of elections held in recent years and the high participation rates in these elections are the main reasons for the increase in the number of researches. On the other hand, the fact that voting behavior is a dynamic and multidimensional phenomenon extends the scope of the researches in this field. In this context, important researches measuring voting behavior are carried out in many areas from political science to sociology, from economy to psychology, from marketing to communication. When the literature on voting behavior in Turkey is reviewed, it is observed that the studies focus on the different dimensions of voting behavior. However, there are a limited number of studies that test the relationship between voting behavior and generations. In this study, the voting behavior of the three most populous generations of Turkey (Generations X, Y and Z) is analyzed comparatively. The main hypothesis of the study suggests that voting behavior varies across generations. In order to scientifically test this hypothesis, a survey study was conducted on 400 people and it was attempted to measure the significant relationship and differences between voting behavior of generations. In particular, significant differences have been identified between the voting behavior of young people in Generation Z and the voting behavior of older individuals.