Covid 19 pandemisinin İstanbul, Türkiye'deki küçük ve orta ölçekli işletmeler (KOBİ) üzerindeki etkisi

The purpose of this study was to examine the consequences of the COVID–19 epidemic on small and medium-sized enterprises in Turkey. The specific goals were to investigate the impact of the COVID-19 pandemic on the performance of small and medium-sized enterprises (SMEs) in Istanbul, Turkey, to assess the impact of government guidelines to reduce the spread of COVID-19 on the performance of SMEs, and to identify the strategies used by SMEs to thrive in the aftermath of the COVID-19 pandemic in Istanbul, Turkey. In Istanbul, Turkey, the research was done utilizing a survey design, and a multi-stage sampling approach was employed as the sampling strategy for data collection from 100 small and medium firms using a validated structured questionnaire. The collected data was examined by applying both descriptive and inferential statistics. According to the findings, the majority (62.5 percent) of small and medium-sized business managers were female, while 37.5 percent were male. Sixty-one percent of the businesses polled were a small size, while 39 percent were on a medium scale. Further results revealed that sales, cost of hand sanitizers, and water affected enterprises' profit. The profit after the pandemic was higher than profit earnings before the pandemic. Although the profit of medium scale enterprises was higher than those of small-scale enterprises by 269,780 TL, the result of these findings indicated that this difference was not significant. The government's rules for preventing the spread of the COVID-19 virus, among other things, have prevented customers from visiting small and medium-sized businesses SMEs used tactics such as changing businesses adopting online marketing reducing staff wages, and lowering lending rates to thrive in the aftermath of the COVID-19 epidemic. As a result, it is advised that SMEs participate in online-based portals and visible services in order to preserve their company operations during mobility limitations or in the case of a future related incident.