The effects of gender on consumption trends after the Covid-19 pandemic: An empirical study on young adults

Although people have been faced with many external factors throughout their lives, humanity has also been exposed to some social factors that it has created itself. One of these factors, total gender, succeeds because it makes the consumption preferences and purchases that someone will give depend on certain roles. In this connection, after the Covid-19 pandemic, the first case presentation was made in the last version of 2019, this study was conducted in order to put into the environment in which consumption preferences and behaviors belonging to roles that contribute to the development of society, changes in young adults are experienced and are being experienced. In this connection, 40 participants were identified from students studying at the Faculty of Economic and Administrative Sciences of Muğla Sıtkı Koçman University using the example, development from sampling methods using the beautiful sample technique. The data collection process was carried out using the method of in-depth examination from qualitative data analysis through face-to-face interviews with students. At the end of the interviews, it was seen that the Covid-19 epidemic has changed consumer education. It has been stated that old consumption preferences and habits have gained external participants in new habits with the Covid-19 pandemic. In a different case of the study, it was stated that almost all of the young adults were not consumed due to collective cinema and that they were in response. In other words, a very large part of the participants stated that they could not care about collective gender roles and made sales purchases related to collective gender roles caused by the Covid-19 pandemic.