The effect of corporate social responsibility on brand image: A comparison between Europe and Turkey

Today, the concept of 'brand image' is one of the main factors affecting consumer preferences. This situation has increased efforts to create a positive brand image. Thus, corporate social responsibility (CSR) as one of the most important elements of a positive brand image has on the agenda of western world companies for many years. However, it is a relatively new concept for Turkey. This study aims to examine the differences in the practices of the corporate social responsibility in Turkey and in Europe, compare the effect of CSR on brand image in Turkey and in Europe, and within this context, analyze the importance and influence of CSR on brand image in Turkey. The study is based on information collected from reliable published sources such as books, journals, reports, magazines, and newspapers etc., and electronic data gathered through related websites. Key Words: Corporate social responsibility, Brand, Brand image, the Europe and Turkey.