The effects of eco-friendly practices on brand awareness: The case of Çankaya University

Eco-friendly practices which are also within the social responsibility activities and which become more important day by day take place in the main activities of the businesses as fundamental factors. All individuals forming the society and all institutions have responsibility on protection of the environment. The world is in a pollution progress which increases day by day. People and the brands have become more sensitive and started to act more responsibly on the environment for minimizing the effects of this pollution. Environmental approach by the business managers is necessary for a sustainable generation. The brands either contribute to a clean world or create awareness on their brands by following an environmental policy way. With this study, the eco-friendly practices are examined and effects of the eco-friendly practices on brand awareness are analyzed. Keywords: green marketing, eco-friendly, brand, brand awareness